Moulo: international brand positioning
Moulo’s project focused on presenting the brand in international markets. RekClick combined market and competitor research with positioning and a plan for adapting the brand’s approach to local audiences.
Start with market and competitor research
The research informed how Moulo could present itself in different markets. RekClick used it to connect the brand’s positioning and design with a longer-term marketing plan.
Plan activity across channels
The documented scope included digital PR, advertising, influencer marketing and offline collaborations. These activities were planned together so the brand’s positioning could carry through to different touchpoints.
Review the existing creative material
The project gallery includes examples of the brand’s visual and social media material. They show where the positioning was expressed beyond the planning documents.
