Market research and competitor analysis
RekClick uses market research to help businesses make a defined decision, such as how to position an offer or where to focus a campaign. We compare customer needs, competitor messaging and search behaviour with the information already available about your business.
What the research covers
We agree on the market, audience and competitors to compare. Depending on the question, we review online offers, search terms, visible advertising and site engagement data you can share. We distinguish observations from estimates and from data gaps.
What you receive
The analysis summarises the comparisons, identifies gaps and ranks opportunities against your objective. It can point to a message worth testing, a useful content topic or a channel that warrants closer examination.
How to scope the work
Bring the product or service in question, the markets you serve, the decision you need to make and any traffic or conversion data available. A clear brief lets us focus the research on findings you can act on.