Branding and visual identity design
RekClick develops visual identities for brands that need to communicate more clearly across digital channels. We begin by understanding the business, its offer and its audience before exploring the visual direction.
Define what the identity should communicate
Review the existing brand, its market and the people it wants to reach. Identify which qualities should be recognisable and which problems the new identity should solve, such as inconsistent presentation across channels.
Compare visual directions in context
Develop concepts and see how each works on actual brand touchpoints, such as a website or campaign. Evaluate how typography, colour and imagery support the message and whether the design remains recognisable at different sizes.
Give the team a basis for consistent use
Agree on how the chosen direction should be applied to recurring formats and what can vary. This gives teams a reference as they make new content and lets the identity evolve with the business.