A journalist working to a deadline needs the current company name, a usable logo and a contact who can confirm details. Use this checklist to build a press kit for a company website in Avcılar or for any business that shares brand assets with external publishers.
Build one page around the files people ask for
Put the current company name, a short approved description and a role-based press email on one page. Group downloads by use. Give publishers a colour logo for light backgrounds, a reverse logo for dark backgrounds and a web-ready format with a transparent background. Offer a print file only after the team that owns the brand has confirmed it can be used for print.
Label each download with file type, version date and intended use. Put usage guidance and credit instructions beside the download. Provide separate files as well as a bundle so a visitor on a phone can pick what they need.
Keep an old link useful after a brand update
Give the press kit page a stable address. When the logo changes, publish the new files at distinct versioned addresses and update the page first. If an old landing page stays accessible, mark the former version and link to the current kit. Reserve links to old files for people who need to reproduce earlier material after verifying that reuse is permitted.
Assign one owner to update both language versions, confirm that the contact still reaches the press team and record which assets were replaced.
Run a five-minute newsroom exercise
Give a colleague a saved link to the old kit and ask for a dark-background logo and a contact name or team. They should be able to find the current options without opening each file. Ask them to check the release date and forward the file link to a second person. Open both links in a signed-out browser to catch accidental access restrictions.
Checklist before publishing
- Current name, short description and press contact found in one place
- Correct file identified by the download label alone
- Old kit points to the current release
- Contact, file version and usage notes agree in English and French