Antalya e-commerce guide to products, stock and delivery
Start with a single example order and follow it from a product page to fulfilment. That exercise tells you which catalogue fields, stock updates and delivery decisions the store, warehouse and customer service team need to share.
Set up the catalogue around how customers choose
Organise categories, filters and variants so a visitor can compare products without depending on site search. Give each variant a consistent SKU and match its price, stock and image to that code. Write descriptions that explain dimensions, materials, what is included and what changes with the option selected.
Choose the stock source before connecting it
If a Konyaaltı shop and a Kepez warehouse carry the same items, agree which location fulfils each order. Document which system starts an update, when stock is reserved during checkout, and how cancellations release the reservation. Give staff a visible way to identify late or failed synchronisation.
Test each delivery promise at checkout
Separate local delivery, collection and carrier shipments. Define covered neighbourhoods, cut-off times and excluded items for each option. Show the real cost and expected timing before confirmation. Test an address outside the zone, an item that sells out and a failed payment.
Match advertising activity to orders
Report product views, cart additions, checkout and completed orders as different events. Check order totals, currency and items against the order record. Include cancellations and returns when comparing revenue with ad spend.