Blog - rekclick

The Place and Importance of Price in Marketing MixWhat is Price? Price is the value consumers pay to acquire a product or service. The Turkish equiv..

Marketing Exchange or Barter At the heart of marketing lies the concept of exchange, which refers to the process of fulfilling desires and needs throu..

PromotionThe Importance of PromotionIncreased physical distance between producers and consumers Growth in the number of consumers due t..

Sociocultural Factors and Advertising Relationship Sociocultural factors significantly influence consumer behavior. We can summarize sociocultural..

Advertising Media Research Characteristics of Media Messages All media messages share similar characteristics in terms of information, entertainment, ..

MEASURING ADVERTISING EFFECTIVENESSBasic Concepts Reach: Reach is the ratio of the total target audience to the viewers who have the opportunity to wa..

STRATEGIC RESEARCH IN ADVERTISING - TARGET AUDIENCE What Does Target Audience Mean? We can define the target audience as the individuals, groups, or m..

Concepts of P.O.P. and Shopper MarketingLet's start our article by recommending the book "Why We Buy?" written by Paco Underhill and his team,..