Digital marketing for travel and tourism
Help travellers compare destinations, find practical information and take the next step towards a booking.
Make it easier to plan a trip
A traveller may first search for a destination, then return later to compare dates, activities and booking options. Give each of those steps a clear place on the website. Make language options and the booking process easy to use on a phone.
Review the handover between search, the destination page and the booking service. If visitors often stop at a particular step, check whether they can find the information they need and see what happens next.