Digital marketing for e-commerce and retail
Plan how customers find your products, compare their options and complete a purchase in your online shop.
From product discovery to checkout
Start with the categories and products that matter to your customers. Give product pages clear descriptions and images, and make delivery, returns and availability easy to find. Review the mobile checkout as carefully as the advertising that brings people to the shop.
Compare where customers browse, add items to their baskets and place orders. Use what you learn to choose between improving the shop, adjusting your ads or clarifying the information on a product page.