Imagine a business in Göztepe that installs alarm systems and also offers maintenance for equipment fitted by somebody else. Visitors keep choosing installation when they need a repair. Before renaming both menus, find out which words actually help someone choose the correct route.
Write the tasks using the customer's situation
Prepare one task about fitting an alarm in a new shop and a second about a sensor that has stopped working. Use short descriptions without the menu labels. Include a third task for a maintenance contract if the business sells one separately.
Ask people to group the service cards
Give participants a few cards containing plain service descriptions. Ask them to group the cards and name each group in their own words. Record where people place the repair card and listen for terms they use repeatedly, such as fixing a fault or maintaining existing equipment.
Test the proposed labels in a simple menu tree
Show a plain text version of the menu to people who did not take part in the grouping. Ask where they would click for each task and record their first choice. Keep the same tasks for the existing and proposed menu so the team can see whether one label makes a particular situation clearer.
Recheck the path in the real interface
Run the chosen labels in the mobile menu and on the services page. Use the same task after switching languages and make sure the destination names the relevant service. Keep the wording close to the words customers used, and repeat the test when new services are added.
Checklist before publishing
- Tasks describe the need without revealing the label
- First choices recorded for both menus
- Mobile link opens the expected service
- French and English labels guide the same decisions