Record the information a visitor needs
List the exact address, regular and exceptional opening hours, appointment rules and the best contact method. Add verified access or arrival instructions if visitors need them. If customers do not visit your premises, explain the areas you actually serve instead of publishing an address as a storefront.
Follow the route from search to the site
On a phone, open the business listing and follow its link to the relevant location page. Compare the name, address and hours with the page, and try the directions and contact links. Put critical information in text so it remains usable if the map does not load. Give one person responsibility for changing both the listing and the website when hours change.
Check whether the information prevents a wasted visit
Before a holiday or a change of hours, ask someone unfamiliar with the business to check whether they can visit, whether they need an appointment and how to get there. Note where they had to guess. Review repeated calls about hours or directions and fix the information that prompted them.