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Where brand identity shows up

Brand identity brings together how a business looks and how it speaks. Consistency helps people recognise the same brand across a website, campaign or social profile.

Frequently asked questions

Is brand identity the same as a logo?

A logo is one element. Typography, colours, imagery and tone of voice also shape a brand’s identity.

How do I review an existing identity?

Look at the website, representative campaigns and social profiles side by side. Note what remains recognisable and where the message changes.