Google Ads for businesses serving Kağıthane
Start with one service and a specific customer action. For a campaign aimed at people in Kağıthane, confirm where you can take on work before deciding where to advertise.
Where should campaign and sales records meet?
Give each enquiry a reference number so the marketing report and the sales record can refer to the same conversation. Ask the sales team to record whether the person received a quote, booked a meeting or requested a service you do not offer. Review those notes before moving money between campaigns.
What to check during planning
In the first review, focus on connecting campaigns to sales outcomes. Use a consistent way to record the source of each lead, then check the results with the sales team. Keep repeat contacts separate from new enquiries.
Before you start
Before changing the budget, agree which contact outcomes count and who will review them. Keep a record of why you added or removed each area, service or search term.