Social media management training

Build a social media plan with a defined audience, an editorial calendar and measures for content and community work.

Course topics

Choose platforms such as Instagram, TikTok or LinkedIn according to audience needs, available formats and the role of each channel.
Plan a content calendar, prepare image and video concepts, and compare organic posts, paid promotion and creator collaborations.
Plan community responses, review reach, engagement and visits separately, and turn the findings into a report for the next cycle.