SEO training

Learn to assess search intent, technical barriers and page content, then measure the effect of the changes you make.

Course topics

Group search terms by intent and plan which pages should answer each need. Review headings, content and internal links.
Check URL structure, sitemap, mobile usability and page speed. Prioritise technical issues and consider how other sites link to yours.
Use Search Console and analytics to monitor visibility and visits. Compare relevant competitors and write a report that explains the next action.