Planning growth with a digital marketing agency
Choose a business goal, decide which digital channels support it and agree how to assess the work with your agency.
Set the goal before choosing channels
Decide whether you want qualified enquiries, completed online orders or more visits to a specific service page. Give each goal a clear definition. An enquiry is useful only if it matches what the business can serve.
Give each channel a role
Paid search can reach people actively looking for a service. Social campaigns and useful content can explain the offer before someone is ready to buy. SEO helps visitors find the pages that answer their questions. Email can continue the conversation with people who have agreed to hear from you.
Agree how to review progress
Compare enquiries and orders with advertising costs. Check whether the website gives people enough information to act and whether the team follows up. Discuss which change to test next and agree when to review the outcome.