Google Video campaign planning
Plan Google Video campaign objectives, creative assets, delivery settings and performance measures.
Start with a campaign objective
Reach, views and actions measured on a website are different goals. Choose one priority and put it in the creative brief. Available inventory can vary with campaign and format, so verify delivery settings when you build the campaign.
Prepare different edits of the video
Show the product or message in the opening seconds and test more than one opening if possible. Check framing, legible text and captions on mobile screens. If the video suggests a next step, the destination should follow through on the same offer.
Read format and creative performance separately
Review view data in the context of the objective and ad format. Where relevant, report post-click behaviour and completed conversions separately. Decide what effect you want to measure before changing creative, audience and delivery settings together.