Google Shopping campaign management
Plan Google Shopping campaigns around product data, budget and completed sales.
Check the product feed before launch
Compare product IDs, titles, images, prices and availability in Merchant Center with the corresponding product pages. If a product stops appearing, inspect its data source and diagnostics first. Extra campaign budget cannot resolve inaccurate product data.
Group products around business priorities
Review products with similar margins, stock profiles or sales goals together. Start with a structure simple enough for each group to collect useful data. Plan for promotions, stock changes and delivery conditions when those factors affect decisions.
Measure what actually sells
Track additions to cart separately from completed orders. Review spend, sales and returns by product group. When a group spends but brings few sales, check feed data, pricing and the landing page before you change the budget.