Google Merchant Centre

Google Merchant Center is where online retailers provide Google with information about their products. That data can support eligible free listings and Shopping ads. Start with a product catalogue that matches the prices, availability and variants on your store.

Prepare your store and product data

1. Set up your Merchant Center account and verify your store website. Check that product pages, shipping and returns information are easy to find.
2. Add a product data source. Use stable product IDs and include the titles, descriptions, links, images, prices and availability required for your products. Follow Google’s instructions for identifiers and variants where applicable.
3. Review issues in Merchant Center. Fix rejected items at their source and check that prices and availability agree with the product landing pages.

Use your catalogue with Google Ads

Link Merchant Center to your Google Ads account when you are ready to run Shopping ads. Decide what counts as a conversion and verify your measurement before spending. After launch, review product eligibility, campaign results and feed updates together.

What to check before launch

Spot-check a few products, including an out-of-stock item and a product with variants. Open the product links on a phone and compare what the visitor sees with the catalogue data. Confirm who will monitor errors and update the feed when the store changes.

• Google product data specification
• Google’s Shopping ads setup guide
• Link Merchant Center and Google Ads

For help planning your catalogue and campaigns, see Google Ads services or contact RekClick.