E-commerce and marketplace training

Learn to plan an online shop and marketplace listings, manage products and orders and measure sales performance.

Course topics

Compare online business models and decide between an own-brand shop and marketplaces. Review setup options such as WooCommerce and Shopify.
Create product listings and categories, set pricing, and plan stock, orders, delivery and customer communication across sales channels.
Plan promotions and advertising. Compare sales, returns and operating costs to decide where to improve.