Planning local demand and budget for Google Ads in Antalya
Decide which service the campaign should sell and which enquiries the sales team can act on. Compare clicks with actual enquiries, meetings and quotes before you decide where to spend more.
Match targeting to the service area
Capacity may differ between Muratpaşa, Konyaaltı and Kepez. Record where your team can work on site and where a customer can book from outside Antalya. Review the location options available in the account, then check enquiry addresses against the area your ads were intended to cover.
Give each search intent a suitable destination
Someone searching your name, comparing prices or trying to solve a problem needs different information. Send each service search to the page that explains what it covers. Review search terms for jobs, courses and services you do not offer. Before adding an exclusion, check whether it could block a valid enquiry.
Give the budget a decision date
Agree which service to prioritise, how many enquiries the team can handle, and when you will compare search terms, locations, ads and landing pages. Ask the agency to separate ad spend, management and production. Split a district into its own campaign when a real difference in service or offer gives you a decision to make.
Record lead quality after the form
Distinguish a submitted form from a suitable enquiry, a meeting, a quote and a won job. Set the qualification criteria with sales and name the system responsible for each stage. Once tracking is set up, review which search patterns produce usable enquiries.