Writing a brief for a business website in Antalya
A practical website brief starts with the action a visitor should take. Decide whether the site needs to generate a quote, a booking or a product enquiry, then describe what a visitor must know before taking that step.
Organise pages around decisions
Create a page for each main service. Explain what is included, how the work proceeds and what information the team needs to discuss a quote. Describe the areas you actually serve in Muratpaşa, Konyaaltı, Kepez and elsewhere, including any differences between on-site and remote work.
Send agencies the same six details
State the business goal, service map, content owner, required integrations, editing permissions and launch checks. Include who supplies original photos and technical documents and how the CRM or email will receive enquiries. Ask for design, content, development, maintenance and revisions to be set out separately.
Test mobile tasks and page performance
On a real phone, find a service, read its details, download a document and submit the form. Check labels, error messages, the submit button and the confirmation screen. Look at loading, responsiveness and visual stability alongside whether those tasks succeed.
Connect the form to the outcome
Record successful form receipt separately from button clicks. Capture the service page, the relevant coverage area and the sales result. Choose titles, descriptions and the main action before launch so changes in enquiries can be assessed alongside changes in traffic.