Google Ads for businesses serving Şişli
Start with one service and a specific customer action. For a campaign aimed at people in Şişli, confirm where you can take on work before deciding where to advertise.
How do you turn a search into a useful enquiry?
Send people to a page that answers the question behind the search. Make the service, availability and next action clear. Review actual search terms and call or form outcomes together so you can see where the campaign is sending the wrong people.
What to check during planning
In the first review, focus on tracking calls and forms separately. Keep calls and form enquiries as separate reporting categories. Review which channel generates useful conversations and whether any enquiries are counted twice.
Before you start
Before changing the budget, agree which contact outcomes count and who will review them. Keep a record of why you added or removed each area, service or search term.