X is the platform where people go to discuss what’s happening in the world every day, across every topic you can think of. This means brands can reach users actively engaged in conversations relevant to their business, driving results across all stages of the funnel.
Similar to Facebook, the targeting on X Ads is incredibly powerful, giving us the ability to reach users based on the keywords they’re using and searching for on the platform, as well as the topics of conversation they’re interested in. This supercharged audience targeting combined with a wide variety of eye-catching ad formats make X the perfect platform for B2C and B2B brands.
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