Since companies make up a third of the most popular stories on social media networks, Facebook and Instagram are excellent visual platforms to promote your brand to highly engaged audiences. Instagram is owned by Facebook and uses Facebook's advertising infrastructure, offering the same targeting options and a variety of creative ad formats such as carousel, single image, video, and narrative ads.
More and more users are discovering products or services on Instagram every day, and a significant portion of users are taking action based on inspiring posts. This provides marketers with a valuable opportunity to reach consumers who are actively seeking inspiration and are open to relevant content. If your company is not using Instagram ads, you might be missing out on this engaged market!
