Discovery and digital project research
Discovery gives a digital project a shared starting point. RekClick reviews the business, its audience and the information already available before the team commits to a website, a new brand direction or a marketing campaign.
Agree on the questions to answer
We discuss what the business wants to achieve, which audiences matter and where the project has uncertainty. Existing analytics, customer feedback and business constraints help decide which questions deserve closer research.
Review the market and customer behaviour
The research can cover competing offers, how visitors use the current site and what people need before making a decision. We separate what the evidence shows from assumptions that still need testing.
Use the findings to shape the next step
The findings inform priorities for a website, campaign or longer-term plan. They give the team a reason for the work it chooses to do first and a record of what still needs to be learned.