Digital campaign planning and creative
RekClick plans campaigns around a business objective and a message the intended audience can understand. We consider the brand’s positioning, what the audience needs and which channels make sense for the action you want people to take.
Turn the objective into a campaign plan
Agree on the audience, creative concept, message, channels and expected response. Define the role of each channel in the journey so the creative and destination work together.
Keep the message recognisable across channels
Adapt the format and level of detail to each channel while keeping the offer and message consistent. Review how an advertisement, email or social post connects to the next step the visitor will see.
Review results and adjust the plan
Decide how progress will be reported before launch. Compare audiences, messages and placements against the campaign goal, then use what you learn to prioritise changes to creative, targeting or channel allocation.