Blog - digital marketing

Determining Message StrategyMessage strategy guides the creative team in creating the advertising message, determining what the creative strategy will..

MEASURING ADVERTISING EFFECTIVENESSBasic Concepts Reach: Reach is the ratio of the total target audience to the viewers who have the opportunity to wa..

STRATEGIC RESEARCH IN ADVERTISING - TARGET AUDIENCE What Does Target Audience Mean? We can define the target audience as the individuals, groups, or m..

Concepts of P.O.P. and Shopper MarketingLet's start our article by recommending the book "Why We Buy?" written by Paco Underhill and his team,..

A Quick Guide to Creating a Google Ads CampaignIf you want to increase your business’s visibility and attract more customers, then creating a Google A..

Elements of Digital Marketing: SEO, SEM and Social Media Management Digital marketing is a comprehensive set of strategies that enable businesses to e..